Skills & Services

Performance Marketing Strategist

• Develop and execute performance marketing campaigns
• Manage paid media channels (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn, etc.)
• Monitor and analyse campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)
• Optimise campaigns for maximum ROI
• Conduct A/B testing and conversion rate optimisation
• Allocate and manage marketing budgets effectively
• Prepare performance reports and insights for stakeholders
• Stay updated on industry trends, tools, and best practices
• Identify new growth opportunities and paid acquisition channels
• Ensure campaigns align with brand strategy and goals

Googel Ads

• Campaign build and setup
• Managing budgets and bidding strategies (manual, automated)
• Audience targeting
• Optimisation based on data analysis and performance tracking
• Testing ad copy, landing pages, and bidding strategies
• Understanding how ad relevance ties into the user experience
• Analysing user behaviour and campaign impact
• Create actionable reports for clients or stakeholders
• Staying compliant with ad content and industry regulations
• Adaptable to industry trends

Social Media Ads

• Set up and manage ad campaigns on platforms like Facebook, Instagram, LinkedIn etc.
• Define target audiences and build custom/lookalike audiences
• Write and test ad copy and select visuals (in collaboration with creatives)
• Monitor ad performance and adjust for better results
• Track key metrics (CTR, CPC, CPM, ROAS, conversions, etc.)
• Conduct A/B testing to optimise ads
• Manage ad budgets and bid strategies
• Generate performance reports and insights for stakeholders
• Stay updated on platform changes, trends, and new ad formats
• Ensure ads align with brand voice and campaign objectives
• Coordinate with marketing, design, and content teams

Project Management

• Plan and oversee digital marketing projects from start to finish
• Coordinate tasks across teams (design, content, SEO, paid media, dev, etc.)
• Define project scope, goals, timelines, and deliverables
• Create and manage project schedules and deadlines
• Monitor progress and ensure projects stay on track
• Communicate with stakeholders and provide regular updates
• Manage budgets and resource allocation
• Identify and resolve project risks or roadblocks
• Ensure all deliverables meet quality standards and brand guidelines
• Use project management tools (e.g., Asana, Trello, Monday.com, Jira)
• Lead campaign launches
• Continuously optimise project workflows and processes

Go HighLevel

• Plan and build automated email workflows using Go HighLevel
• Create and manage email campaigns (broadcasts, follow-ups, drip sequences)
• Segment contact lists based on tags, behaviors, or funnel stages
• Create responsive email templates using Go HighLevel’s builder
• Write and edit persuasive, conversion-focused email copy
• Set up and manage triggers and automations within the CRM
• Conduct A/B testing for subject lines, content, and sending times
• Monitor performance metrics (open rate, click-through rate, bounce rate, etc.)
• Ensure compliance with email regulations (GDPR, CAN-SPAM)
• Maintain clean and organised contact databases
• Collaborate with sales and funnel teams to align email strategy with business goals
• Analyse results and report on campaign performance regularly
• Stay updated on Go HighLevel platform updates and best practices

On-Page SEO

• Conduct keyword research and identify content opportunities
• Use SEMrush to fix errors and improve site health
• Plan and structure SEO-optimised content outlines
• Use AI tools (e.g., ChatGPT, Jasper, SurferSEO, Clearscope) to draft and refine content
• Optimise content for primary and secondary keywords
• Ensure proper use of SEO elements (headings, meta titles, meta descriptions, alt text, internal linking)
• Improvise and fact-check AI-generated content for accuracy and tone
• Follow brand voice and content guidelines
• Incorporate schema markup when needed
• Ensure content is engaging, informative, and user-friendly
• Use SEO tools (e.g., Yoast, RankMath, Screaming Frog) to check on-page performance
• Collaborate with designers, developers, and SEO specialists
• Monitor content performance and update it based on SEO data

Email Marketing

• Plan and execute email marketing campaigns
• Write compelling and on-brand email copy
• Design visually engaging email templates (using tools like Mailchimp, Klaviyo, or HubSpot)
• Segment email lists for targeted campaigns
• Set up automated email workflows (e.g., welcome series, cart abandonment, re-engagement, lead nurture sequence)
• Personalise content based on user behaviour and data
• Ensure emails are mobile-friendly and responsive
• A/B test subject lines, content, and CTAs
• Monitor key metrics (open rate, CTR, bounce rate, conversions, unsubscribe rate)
• Clean and maintain healthy email lists
• Ensure compliance with GDPR, CAN-SPAM, and other regulations
• Analyse campaign performance and report on results