Katrina is a one of a kind superstar. Nothing phases her and she excels in all tasks and areas of the business that she is asked to work with. An asset, any business would be proud to have.
— Glenn Uzell, Co-founder
Upsurge Digital
Testimonials
It is rare to find someone who is genuinely passionate about her work and consistently looks for ways to contribute to the company’s growth and improvement. While many employees may simply meet expectations, Kat goes far beyond what is required. She takes genuine ownership of her responsibilities and cares about the company’s success as though it were her own.
— Ray Ubod, HR Manager
RSG Skills
Miss Kat is an exceptional leader who balances high standards with genuine mentorship. During our time working together, I’ve found her constructive feedback to be a primary driver of my professional growth. She has a unique ability to hold her team accountable while simultaneously providing the resources and guidance necessary to meet those expectations. Her leadership doesn't just manage tasks; it builds competence and confidence in her team.
— Garth Hyrum Marcaida, Web Developer
RSG Skills
I'm Katrina Teves, a performance marketing strategist with over seven years experience turning marketing budgets into measurable leads, sales and sustainable results.
My work combines strategic thinking with hands-on execution. I’m equally comfortable with campaign setup, audience targeting, creative testing and ongoing optimisation. I take a step back to assess where the budget should be allocated, which channels warrant investment, what needs to be tested, and how marketing activity can best support the business’s broader objectives.
I work across Google Ads, Meta Ads, on page SEO and email marketing, with hands-on experience in HubSpot, Mailchimp and GoHighLevel. I've managed campaigns and marketing projects for businesses across Australia, New Zealand, Asia and the US, spanning lead generation, e-commerce, healthcare, events and professional services.
Strategy and execution
I don't treat strategy and execution as separate disciplines. A strategy is only as good as its ability to work at the campaign level, which means understanding the practical mechanics of getting things live: campaign structure, conversion tracking, creative requirements, landing pages, budgets and reporting.
On the strategy side, I've worked on channel planning, budget allocation, audience strategy, campaign testing, performance analysis and marketing roadmaps.
On the execution side, I've built and managed Google and Meta campaigns, reviewed tracking and attribution, developed testing plans, optimised landing pages and funnels, and used performance data to decide what happens next.
This combination gives me a realistic understanding of how marketing projects actually get delivered: which timelines are optimistic, which dependencies can hold up a campaign, and which small tasks quietly take three times longer than expected.
From performance marketing to marketing operations
Most of my career has been agency-side, most recently as an Operations and Performance Marketing Strategist, a role that combined two areas of responsibility.
- Performance strategy: developing channel strategies, allocating budgets, identifying testing priorities, analysing campaign performance and making recommendations based on the data.
- Marketing operations: building the systems and processes that allowed the delivery team to execute well. This included allocating projects across media buying, SEO, copywriting, web and CRM, managing workloads, improving workflows and helping identify and hire for capability gaps.
This experience has given me a broader view of marketing. I understand not just how to improve an individual campaign, but how the people, processes, technology and priorities around it shape the final result.
I'm particularly drawn to projects with a clear business goal behind the marketing, rather than campaigns run for the sake of activity alone.
Have a look through my skills, certifications and work history to see more of what I do, or get in touch if you'd like to talk about your project.