Operations & Performance Marketing Strategist
Upsurge Digital - Sydney, Australia (Remote) | September 2024-2025
Performance Management
- Designed and executed high-impact digital marketing strategies across Google Ads, Meta, Instagram and email that consistently generated quality leads.
- Created marketing strategy decks outlining KPIs, timelines, and goals for new clients and campaigns.
- Collaborated with media buyers to optimise campaigns, refine targeting, and improve ROI.
- Optimise strategy based on data interpretation.
- Utilise AI to improve workflows and output.
Strategic Marketing Execution
- Conducted in-depth customer research and mapping to gain a deeper understanding of the target audience, improving the development of data-driven and effective strategies.
- Created content strategies tailored to client goals and customer behaviour.
- Oversaw end-to-end marketing campaign management from concept to launch.
- Audited clients’ digital presence and developed growth plans and tactical roadmaps.
Operational Management
- Developed streamlined SOPs and internal systems to boost team efficiency.
- Managed workload distribution across cross-functional teams (SEO, Media Buyers, GHL, Copywriting, Web).
- Supported hiring and onboarding to scale delivery capacity.
Performance Marketing Manager
Upsurge Digital - Sydney, Australia (Remote) | November 2023 - August 2024
I have managed and optimised performance-driven strategies, ensuring campaigns consistently met or exceeded targeted objectives and delivered measurable results for clients.
- Defined, monitored, and analysed key performance indicators (KPIs) across paid advertising, content marketing, web development, and CRM systems.
- Conducted regular performance evaluations, providing actionable insights and feedback to enhance individual and team effectiveness.
- Collaborated closely with internal specialists—including Paid Ads, SEO, Web Dev, Copywriters, and Go HighLevel (GHL) Specialist— to develop comprehensive, results-oriented marketing strategies.
- Prepared and presented detailed performance reports to internal teams and external clients
- Identified opportunities for performance improvements, continuously refining strategies based on analytical insights and evolving market conditions.
Senior Account Manager
Upsurge Digital - Sydney, Australia (Remote) | February 2019 - November 2023
My role as a Senior Account Manager was similar to Performance Manager but less on strategy. I was also doing multiple roles such as: recruitment and administrative work while managing client relationships, training and managed marketing campaigns.
- Maintained strong client relationships through proactive communication and regular updates on campaign performance and progress.
- Collaborated with clients to achieve their business goals, KPIs, and effectively target their audience through tailored marketing strategies.
- Developed and executed strategic digital marketing plans aligned with client requirements and expectations, ensuring timely and successful campaign delivery.
- Led cross-functional teams, including copywriters, graphic designers, SEO specialists, and media managers, fostering collaboration and ensuring alignment toward shared objectives and timely delivery of results.
- Analysed campaign data, leveraged analytics tools to measure performance against KPIs, identified trends, and provided detailed performance reports with actionable insights to clients, recommending improvements for campaign optimisation.
- Actively stayed informed of emerging digital marketing trends, technologies, and best practices. Regularly participated in industry events, workshops, webinars and engaged with industry publications to continually enhance strategic approaches and client outcomes.
Communications Officer
ITS Education Asia - Hong Kong (Cebu) | March 2016 - January 2019
I managed and executed digital communication strategies, ensuring consistent brand messaging across multiple platforms and driving online engagement. I took the initiative to fill critical gaps, providing website management and content creation when required.
- Created, scheduled, and managed engaging social media content across various platforms, increasing audience engagement and brand visibility.
- Designed visually appealing marketing newsletters and social media advertisements using Canva, aligned with brand guidelines.
- Independently managed and updated website pages, editing HTML content to ensure accuracy and user-friendly navigation during periods without dedicated web development support.
- Coordinated with third-party web developers, coordinating and overseeing website-related projects to successful completion.
- Utilised Google Analytics to monitor website performance, regularly reporting insights and recommendations for continuous improvement.
- Utilised online diagnostic tools to evaluate and enhance website quality, ensuring optimal functionality and user experience.
- Provided strategic recommendations on trending topics and blog content to enhance SEO and audience engagement.
- Actively participated in biweekly management and sales meetings, contributing to strategic planning and aligning communication efforts with organisational goals.
- Managed multiple projects effectively, ensuring timely completion and maintaining clear communication across internal and external teams.