Growth Marketing Strategist

Marketing Skills & Services

SEO
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social media

Performance Marketing Strategist

  • Develop and execute performance marketing campaigns

  • Manage paid media channels (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn, etc.)

  • Monitor and analyse campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)

  • Optimise campaigns for maximum ROI

  • Conduct A/B testing and conversion rate optimisation

  • Allocate and manage marketing budgets effectively

  • Prepare performance reports and insights for stakeholders

  • Stay updated on industry trends, tools, and best practices

  • Identify new growth opportunities and paid acquisition channels

  • Ensure campaigns align with brand strategy and goals

Google Search Ads

  • Campaign build and setup
  • Managing budgets and bidding strategies (manual, automated)
  • Audience targeting
  • Optimisation based on data analysis and performance tracking
  • Testing ad copy, landing pages, and bidding strategies
  • Understanding how ad relevance ties into the user experience
  • Analysing user behaviour and campaign impact
  • Create actionable reports for clients or stakeholders
  • Staying compliant with ad content and industry regulations
  • Adaptable to industry trends

Social Media Ads

  • Set up and manage ad campaigns on platforms like Facebook, Instagram, LinkedIn etc.

  • Define target audiences and build custom/lookalike audiences

  • Write and test ad copy and select visuals (in collaboration with creatives)

  • Monitor ad performance and adjust for better results

  • Track key metrics (CTR, CPC, CPM, ROAS, conversions, etc.)

  • Conduct A/B testing to optimise ads

  • Manage ad budgets and bid strategies

  • Generate performance reports and insights for stakeholders

  • Stay updated on platform changes, trends, and new ad formats

  • Ensure ads align with brand voice and campaign objectives

  • Coordinate with marketing, design, and content teams

project management
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Project Management

  • Plan and oversee digital marketing projects from start to finish

  • Coordinate tasks across teams (design, content, SEO, paid media, dev, etc.)

  • Define project scope, goals, timelines, and deliverables

  • Create and manage project schedules and deadlines

  • Monitor progress and ensure projects stay on track

  • Communicate with stakeholders and provide regular updates

  • Manage budgets and resource allocation

  • Identify and resolve project risks or roadblocks

  • Ensure all deliverables meet quality standards and brand guidelines

  • Use project management tools (e.g., Asana, Trello, Monday.com, Jira)

  • Lead campaign launches

  • Continuously optimise project workflows and processes

Go HighLevel Manager

  • Plan and build automated email workflows using Go HighLevel

  • Create and manage email campaigns (broadcasts, follow-ups, drip sequences)

  • Segment contact lists based on tags, behaviors, or funnel stages

  • Create responsive email templates using Go HighLevel’s builder

  • Write and edit persuasive, conversion-focused email copy

  • Set up and manage triggers and automations within the CRM

  • Conduct A/B testing for subject lines, content, and sending times

  • Monitor performance metrics (open rate, click-through rate, bounce rate, etc.)

  • Ensure compliance with email regulations (GDPR, CAN-SPAM)

  • Maintain clean and organised contact databases

  • Collaborate with sales and funnel teams to align email strategy with business goals

  • Analyse results and report on campaign performance regularly

  • Stay updated on Go HighLevel platform updates and best practices

SEO

  • Conduct keyword research and identify content opportunities

  • Use SEMrush to fix errors and improve site health

  • Plan and structure SEO-optimised content outlines

  • Use AI tools (e.g., ChatGPT, Jasper, SurferSEO, Clearscope) to draft and refine content

  • Optimise content for primary and secondary keywords

  • Ensure proper use of SEO elements (headings, meta titles, meta descriptions, alt text, internal linking)

  • Improvise and fact-check AI-generated content for accuracy and tone

  • Follow brand voice and content guidelines

  • Incorporate schema markup when needed

  • Ensure content is engaging, informative, and user-friendly

  • Use SEO tools (e.g., Yoast, RankMath, Screaming Frog) to check on-page performance

  • Collaborate with designers, developers, and SEO specialists

  • Monitor content performance and update it based on SEO data

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Email Marketing

  • Plan and execute email marketing campaigns

  • Write compelling and on-brand email copy

  • Design visually engaging email templates (using tools like Mailchimp, Klaviyo, or HubSpot)

  • Segment email lists for targeted campaigns

  • Set up automated email workflows (e.g., welcome series, cart abandonment, re-engagement, lead nurture sequence)

  • Personalise content based on user behaviour and data

  • Ensure emails are mobile-friendly and responsive

  • A/B test subject lines, content, and CTAs

  • Monitor key metrics (open rate, CTR, bounce rate, conversions, unsubscribe rate)

  • Clean and maintain healthy email lists

  • Ensure compliance with GDPR, CAN-SPAM, and other regulations

  • Analyse campaign performance and report on results

Hire me

For rates, and additional info, contact me.

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